Display Units
Leaderboard
The mobile leaderboard appears at the top of each page to mobile phone readers and is the most visible position for graphics and messaging. Users on mobile phones are our fastest growing audience and now make up for more than 320x50 of our pageviews.
| Position | Size | CPM |
|---|---|---|
| Top - home | 320x50 | $15 |
| Top - category | 320x50 | $15 |
| Top - story | 320x50 | $15 |
Top - home: 320x50
Top - category: 320x50
Top - story: 320x50
Rectangle
The medium rectangle is inserted within articles, offering advertisers seamless integration with content.
| Position | Size | CPM |
|---|---|---|
| Center | 300x250 | $15 |
Center: 300x250
Super Leaderboard (top): 970x90
Leaderboard (top): 728x90
Leaderboard
One leaderboard appears at the top of each page, the most visible position for graphics and messaging. It can be in the standard AIB size: 970x90 or 33%
| Position | Size | CPM |
|---|---|---|
| Super Leaderboard (top) | 970x90 | $25 |
| Leaderboard (top) | 728x90 | $20 |
| Leaderboard (bottom) | 728x90 | $10 |
Right Column: 300x600
Half Page
Half page Units have prominent placement in the right column of each page, offer advertisers substantial display space for graphics and messaging.
| Position | Size | CPM |
|---|---|---|
| Right Column | 300x600 | $20 |
Right Column - story page: 300x250
Center - category: 300x250
Rectangle
Medium rectangles (300x250), which have prominent placement in the right column of each page, offer advertisers substantial display space for graphics and messaging.
| Position | Size | CPM |
|---|---|---|
| Right Column - story page | 300x250 | $10 |
| Center - category | 300x250 | $10 |
Center: 468x60
Small Banner
These are positioned close to the end of text on headline and story pages, where they draw eye contact.
| Position | Size | CPM |
|---|---|---|
| Center | 468x60 | $10 |
RoadBlocks
Full roadblocks - where one advertiser occupies all the advertising positions on a page or within a section - and Mini roadblocks - where one advertiser occupies the two above-the-fold banner positions on a page or within a section - prove effective for immediate impact and share-of-voice
Daily and weekly rates are available for:
- Homepage
- a targeted story page
- country or topic sections.